James was awarded a First-Class Honours degree in Politics from the University of Bristol. From there, he went on to work for the Barack Obama Presidential campaign in Virginia and in the New York film industry for decorated studio head, Bob Berney. James has also worked for Congressman Leonard Boswell, film producers John Hart and Hengameh Panahi and has written and co-produced a short film for Sony by Academy Award winning director Ed Zwick, starring Diane Kruger, Sam Rockwell and Michelle Rodriguez.

In 2012, he founded So It Goes a biannual arts and culture magazine and creative agency. Over the past seven years, as Creative Director of the company, James has identified, pitched, secured and executed features with some of the world’s most exciting new talent, and established, acclaimed talent working across Hollywood, fashion, art, music and more. Oscar, Emmy and Grammy winners make up a So It Goes community.

Famous Faces: Cate Blanchett, Amy Adams, Mark Ruffalo, Phoebe Waller-Bridge, Greta Gerwig, Adam Driver, Carey Mulligan, Felicity Jones, Paul Dano, Andrew Garfield, Cillian Murphy, Riley Keough, Brit Marling, Ben Whishaw, Millie Bobby Brown, Margaret Qualley, Julia Garner, Lakeith Stanfield, Stacy Martin, Sasha Lane, Stephan James, Imogen Poots, Father John Misty, Florence Welch and many, many more.

Alongside editing, creative directing and photographing 13 issues of So It Goes, James photographs and creative directs the company’s creative studio and has worked with some of the leading brands in the fashion and luxury market.

Clients: Chloe, Isabel Marant, Dior, Chanel, The Kooples, Anthropologie, Lucky Brand