His name is Juan Carlos Molina, but he’s well known in the industry as JC. He was born in Bogotá, Colombia, and grew up in Los Angeles, California. When he moved to New York to pursue a degree in finance and work on Wall Street, JC discovered the city’s fashion, art, and cultural textures that he would use as the palette to redesign his future. Turning left instead of staying east, he graduated from the University of California, Santa Barbara (UCSB), with a major in Communications | Mass Media emphasis.
After college, JC began decorating sets and styling props on music video shoots. In this intensely visual context, where fashion, product placement, and setting the scene are paramount, JC developed the professional skills and artistic instincts that have established him as a force majeure in his field.
As a visual artist in print and commercial media, JC translates and communicates the end-game message with project-specific nuances in his stellar sets and imaginative prop stylization.
Always delivering an impressive fait accompli is a patented JC Molina move, but you can be certain that it’s the first thing he sets up at every commercial and photo shoot, whether it’s an esprit de corps with Banana Republic, Tag Heuer, Equinox, John Hardy, or N for ad campaigns, or precision tailored fashion editorials for Details, Glamour, GQ, or W.
Favored with so many photographers for his versatile yet always complimentary set designs and prop stylings, JC’s numerous outstanding collaborations include Nathaniel Goldberg, Kurt Iswarienko, Karl Lagerfeld, Terry Richardson, Peggy Sirota, Ben Watts, David Bellemere and an extensive list of others.
An international traveler for business and pleasure, and with homes in Los Angeles and New York, JC says, “When traveling, I am constantly discovering new mediums or unusual ways to use existing mediums, and this is part of what I bring back to collaborations with clients. My body of work reflects my experiences with cultural, architectural, and artistic diversity, while geographic multiplicity has given me a heightened sense of immediate adaptability to any situation.”
Film and print, ad campaigns and editorial spreads, fashion and household name brands -- for JC, every project is a new creative construct, but the result is always the same: dazzling visuals that enhance the subject beyond its airtime moment or extend it past the edge of the page.